Wednesday, March 25, 2009

Picking a Marketable Niche

For any online business the most profitable markets are usually highly specified niche markets. We no longer live in a world where jumping into the loans market on the internet is feasible. Therefore, it is important to understand that niche markets are easier to monopolize and monetize than large, dominated, and broad reaching markets such as "automobiles" or "cell phones". Marketable niches can best be conceived based on life experience. What I mean is that, you may be able to sell product easier when you know about the product and/or lifestyle that goes with it.

1. Marketability: Pick a market that is not watered down by heavy handed investors. Pick a market that is new and untapped.

2. Profit Margin: It is important that you observe your margins in order to maximize your profitability. Do adequate research to determine which markets can be easily monetized versus markets that will just be a waste of time.

3. Consumables: When making your choice it is important to note that items that need to be replenished offer the greatest opportunity for a sustained customer base. It is better to sell a product that has a life span because you can expect your customer's will return for the same product if your store is reliable. Try to avoid picking an item that last a lifetime and you can make multiple sales to the same person.

4. Popularity: As trends evolve, you can jump on them and capitalize. Look at the "green" movement.

5. Competition: When choosing your product, pick something with some competition, but nothing that will drown you. Competition allows you to deliniate your product from the mainstream. This allows you to market your self as something slightly different, new, or better than your competition.

I hope that these simple notes helped. By accessing what you would want from a Drop Shipper, you will be better able to develop what other people might want.

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